How can the retail sector build trust and emotional connection with its customers—just as soccer does by fostering loyalty and passion across generations?
Isabel M Baumgart (CEO & Managing Partner, The Commerce Company; Board Member, Migros Zurich) and Christian Ruf (Director of Digital & Innovation, VfB Stuttgart 1893) will discuss this at the 75th International Retail Conference at the GDI Gottlieb Duttweiler Institute.
We are delighted to be part of this special event and to bring insights from sports into the retail discussion. The connection between fan culture in soccer and customer loyalty in retail highlights how crucial trust and closeness are as success factors in uncertain times.
The 75th International Retail Conference will take place on September 10 and 11 at the GDI in Zurich. We’re really looking forward to the exchange—which of you will we meet there?
TCC combines a deep understanding of retail with the ability to drive complex change in a structured and pragmatic manner. We particularly appreciate that the team sets clear priorities, involves our employees, and translates strategic goals into concrete steps. Working together as equals and consistently focusing on feasibility make TCC a strong partner for us.
TCC combines a deep understanding of market and retail trends with in-depth knowledge of the retail landscape and its key players. What I find particularly valuable is the team’s ability to quickly grasp the specific challenges facing an FMCG company and use that insight to develop concrete, practical action plans for collaborating with retailers. This combination of strategic vision, market knowledge, and a focus on execution makes TCC a strong partner.
TCC supported us in evaluating expansion options and throughout various commercial due diligence processes involving several—in some cases complex—transactions. We particularly appreciated their insight into the relevant European markets, their deep understanding of our business model, and their extensive expertise in identifying and evaluating potential synergies. Our collaboration was always professional, collaborative, and results-oriented.
Working with TCC was a great choice for us. On a professional level, they were absolutely impressive—highly effective in execution and with a clear understanding of our business. And, just as important, the collaboration between our team and TCC went extremely well: they were friendly and focused—even when dealing with difficult topics.
Our collaboration with TCC is characterized by a very positive, trusting, and personal working relationship. The supplier negotiations we conducted together have made a significant contribution to EBIT —while also fostering a noticeable learning curve within the team and ensuring a fair distribution of profit sharing.
Based on a long-standing, trusting, and successful partnership, I am always happy to turn to the TCC team for guidance on strategic issues— they are distinguished by their in-depth knowledge of the retail industry and their particular strength in developing tailored solutions and implementing viable strategies.
Whether it’s a strategic realignment, a transaction, or a transformation.
We listen before we advise.
